What is a Niche?
A niche is an area that you have an interest in or at least have some knowledge about.
The niche may be very narrow for example, Blue Crested Lizards
which would only appeal to people interested in or who own Blue Crested Lizards or wider such as Weight loss where you could drill down into exercise or Diet for example or drill down again to Paleo Diet for example.
What is an Affiliate Marketing Niche?
An Affiliate Marketing Niche is one which is populated with products or services which have lucrative affiliate programs you can participate in.
How do I pick one?
It helps if you have a particular expertise or knowledge or interest in a field.
For example if you have been a Realtor it would make sense for you to exploit your knowledge in the area of Real Estate. If you have worked in the fashion industry, an online clothing outlet may be where you would have an advantage. If you have a hobby in which you have gleaned a depth of expertise or knowledge, that may be an appropriate place to start. Many people fancy a complete change, in which case they should do a lot of research on the topic and perhaps get some training.
Having said that, to establish a sound business model it is important to select a niche with lots of interest and where you will be able to attract lots of interest. You will have heard that you should only open a store in a busy street where others are already selling similar goods or services. This is because you need to attract lots of visitors which are already looking to buy something in your niche.
The Golden Niches
There are a number of “Golden” niches which attract the most attention. These niches are popular as they tend to be attractive to surfers who are looking for solution to problems. These are
- Personal Developement
- Wealth creation
Health would include many sub niches which are all gold nuggets e.g.
- Cures for ailments or conditions such as Acne, Halitosis, Snoring, Hair loss, unsightly hair etc
- Fitness which could include solutions such as Exercise regimes, Weight Loss, Weight Gain, Muscle building, Dieting of various types, vegetarianism, veganism etc.
- Sale of exercise equipment or monitors such as Blood Pressure, Weight, Diabetes etc
Personal Development would include many sub niches e.g.
- Confidence training
- Public Speaking
- Body Language
- Meditation, Yoga, Pilates etc
- Language tuition
- Personal analysis and Development
Wealth Creation would include huge sub niches e.g.
- Make money from FX (foreign exchange)
- Make money from Share Trading
- Make money from Gold or Silver Leveraging
- Real Estate dealing and rentals
- Make money online by selling Goods and Services
- Make money online through Affiliate Marketing
- Make money from Pay per Click advertising
- Make money through online Betting programs
I have no knowledge of these niches. How do I select one?
Don’t be put off. One of these niches or sub niches or sub sub niches is where you should begin.
If your knowledge is a little thin in the niche you select, research it and if necessary get tuition.
Start with a search on Google or Bing. Nothing exists on earth that has been articled to death on the search engines. YouTube is a fantastic resource for just in time learning. Again there is no product, process or service about which there haven’t been hours of video produced. You should also research the Affiliate programs that are available in the niche. If you choose a product, most suppliers have Affiliate programs you can join which will attract varying levels of commission. If you choose a service, it is always great if it is of a membership nature which will attract repeat commissions usually every month.
For example in the internet marketing niche there are a number of services which attract ongoing commissions in almost every part of the internet business essentials e.g. domain purchase, hosting services, auto-responders etc.
Once you have a base knowledge, it is amazing how quickly your new interest in a subject leads to you becoming an expert. At that point it is wise to spend a little on support. Join a program like Wealthy Affiliate, Chris Farrell Membership, Jo Barnes etc which all give varying levels of ongoing support to ensure that you follow proven systems and only focus on the tasks in hand.
It is worth spending a bit of time researching and satisfying yourself that the niche you select is the right one. You are going to spend a lot of your future time in this niche if you are to become successful there.